As set out on the KCC website, they are consulting on their draft five year Road Safety Strategy for Kent and their 30 year vision. ‘Vision Zero’ aims for zero, or as close as possible, fatalities on Kent’s roads each year by 2050. To achieve Vision Zero, KCC propose adopting the ‘Safe Systems’ approach, which is rooted in the belief that every traffic death reflects a failure in the system, and that none are acceptable. Safe Systems puts the human being at its core, accepting that even the most conscientious person may make a mistake at some point. The goal of Safe Systems is to ensure that these mistakes do not lead to a crash or, if a crash does occur, it is sufficiently controlled to not cause a death or a life-changing injury. As KCC highlight, the success of this strategy will depend on engagement with Kent’s communities to work together towards safer roads, towns and villages.